DIY Branding for overthinkers
Create good-enough, attractive branding for your online biz – even if you have ZERO branding experience

✋ Stuck on branding?
You’re not the only one who gets stuck in a swamp of analysis paralysis over for months.
Problem is, we’re surrounded with professionally-designed brands and websites…but when we try to DIY, it looks more like a toddler let loose with the crayon box.
And the expense of a pro designer just isn’t in your budget right now…so you need to DIY.
So back you go on the merry-go-round of choosing yet another colour palette that Just. Doesn’t. Work.
😭😭😭
Here’s your solution:
✔️Create your good-enough branding in a few hours
✔️Use it to create a clean, professional online presence
✔️Move onto the important stuff that makes $$$
You’ll follow along as i create a brand-new brand
Watch me research and create my new brand board in real time.
I’ll talk you through all my decisions, the common mistakes and stumbling blocks, in over-the-shoulder tutorials using free tools.
Here’s what a few of the testers said 😍


You’ll go through two stages
🕵️♀️ Clarity 🕵️♀️
🔬You’ll develop your brand’s personality, based on your topic and audience
🧐You’ll systematically collect information and ideas that will enable you to make the right branding choices.
‼️ ACTION ‼️
🌈COLOURS
You’ll choose brand colours that WORK using my simple guide and free online tools
✍️FONTS
You’ll choose fonts that are clear, accessible, and classy.
🎯LOGO
You’ll create a simple but attractive logo.
📃BRAND BOARD
And you’ll put all your info on a simple one-page brand board so you can access your brand details in seconds – yep, the templates are included!
And then you’ve finalised your branding 💪
And you can move forward knowing your site is attractive, accessible, and working for you.
😍 Includes over-the-shoulder tutorials for EVERY step
You’re never left thinking ‘great, but HOW do I actually DO that?!’
I show you exactly how, with a real-life example building a new brand board from scratch.
And yes, there’s templates for everything!

Finish your branding today 💪
Questions?
Is this course right for me?
YES – If you’re starting a new business, and you want to get the branding done quickly.
YES – If you’ve DIYed your online business but you think it looks terrible, and you want to clean it up.
NO – If you want a full brand experience – I cover the basics, not the nice-to-have stuff like patterns, detailed messaging, or brand photography.
NO – If you expect to end up with a really slick, professional site. You can’t DIY to that stage.
Are there extra costs?
There are no set further costs. I use software that’s free to a certain level as much as possible, and I will always provide cost-effective options.
How long will this take?
If you already have a bit of an idea of your brand, you can have a finished brand board in a couple of hours.
And if you’re starting from absolute scratch, you can still smash it out in a few hours – the whole point is to AVOID the overthinking that’s so common with branding. But you may prefer to spread your hours over a couple of days.
If you spend more than four hours on this, you’re overthinking it.
Hi, I’m Kelly, and I’m definitely NOT a branding expert 😆

My first business website in 2007 was absolutely terrible – think black background with aqua patterns and white text, and ALL THE colours and fonts. All together.
When I started my homeschooling business in 2015, I spent far too long on branding. I changed the colours ever month, experimented with lots of swirly-and-unreadable fonts, and wasted so many hours on a logo that was absolutely terrible (it’s in this course – you’re encouraged to cringe with me).
Eventually I got sick of my time wasting. So I came up with my good-enough system to choose fonts, colours, and a logo without overthinking.
This has worked well for me ever since, while creating multiple online businesses and sites. I had the system and templates to get all the branding done in a few hours, so I could spend time on the stuff that actually gets returns
I shared my system in Evergreen Business Foundations, and it was so popular that I pulled it out to make a standalone course.
So if the colours you’ve chosen look more unicorn vomit than classy, and you don’t want to waste even more hours on generic logo generators, join me – I’ll show you how to get your branding done, quickly.