FINALLY launch your profitable online business

⭐ Your roadmap to create a business that fits your life – in tiny, achievable steps ⭐

After 2 years of procrastinating, I finally have my website and a freebie funnel up and running AND a marketing content and product plan for the future!

Amelia Flanagan, Whole Moon Living - EBF beta tester

😖 Don’t know where to start?

 

I get it – it’s easy to get overwhelmed by all the conflicting advice out there.

But most of it just keeps you busy (hello, social media), without actually creating sustainable income.

I don’t have time for that.

So I’ll show you how to cut through the noise and focus on the core foundations that every successful business needs.

I asked testers…what would you say to someone who is thinking about doing this course?

We’ll go through three stages

Each one logically builds on the last, all aimed at helping you start earning ASAP

🕵️‍♀️ CLARITY 🕵️‍♀️

You’ll get very clear about what you want and need from your business, and how you can help people in a way that they need

✅ PLANNING ✅

Brainstorm your products, content, and resources, with research, so you’re creating a cohesive business – filled with stuff people WANT to pay you for

‼️ACTION‼️

Make it real! Create and publish your site, email list, and core content, and find your true fans.

 

All with a focus on profitable, evergreen methods, so you get the highest possible return on your work 💪

👉 Because here’s the good news

You don’t need to hustle and grind, be glued to your phone, OR use social media to have a sustainable online business.

Instead, you can build an evergreen foundation from day 1 that brings you customers and sales on autopilot.

Translation: your business will keep working and earning all by itself, even when you’re on holiday, unwell, busy, or just don’t feel like working that week (or month).

 

Exactly what you need?

Get in now, or

Read on for ALL the details

👇

Let’s break down the 3 stages

🕵️‍♀️ Clarity 🕵️‍♀️

👁️ VISION
Why are you building this business? How will you help people? What benefits will it bring you?
Building a business is really fun, but like most big projects it can sometimes be boring, frustrating, or scary. Your vision keeps you going through the hard parts.

🎯 GOALS
Let’s get very specific – what sort of income do you need to achieve your vision?
We’ll build a stepped plan with concrete results so you get lots of small (and big) wins and always have something tangible to work towards.

💡 TOPIC
You’ll get very clear on your topic and audience so you know exactly what to create, and your ideal people have an automatic HELL YEAH! when they see your stuff. No vague and boring here!

✅ PLANNING ✅

📦 PRODUCTS
Because the entire point of having a business is to sell stuff, so let’s start with that.
You’ll do the background research to develop a list of digital product ideas that your ideal people actually want and need. From this, you can start to build a product suite, and it will inform the rest of your plan.

📑 CONTENT
Which content suits you and your audience? How can you make the most of each piece of content? How can you make it naturally lead to your products?
You’ll develop your content plan, and plan and create your first 3 pieces of foundational content to establish your experience and authority.

⚙️TECH STACK

Nope, you’re not going to get stuck here – you’re going to choose a reliable, cost-effective option that suits your specific business, and keep moving forward.

 ‼️ ACTION ‼️

💻 SITE
Time to make it real! You’ll create your website with step-by-step instructions, templates, and tutorials to make creating a professional evergreen foundation straightforward and fast.

📧 EMAIL
Email is hands-down the BEST way to market your business and reach your ideal people, so we’re going to set it up properly from the start.
You’ll set up your free resource, sign up forms, and welcome email series..

PROMOTION
You’ve got your brilliant foundation – how are you going to tell everyone about it ASAP?
You’ll learn about all things marketing and promotion and organise some quick boosts to get your first followers. You’ll also build evergreen strategies into your foundation.

🥳 PLUS…bonuses! 🥳

Mindset bites – short lessons at relevant points that help you build a successful business mindset. When those mindset gremlins pop up you can smack them straight back down and get on with the work. Because I’ve been there and done that, many times.

Templates for everything – no blank page paralysis! I include templates for stuff like your about page, welcome emails, branding, and anything else relevant.

Comments – Drop your questions or feedback into the comments available on each page, and I’ll get back to you.

And when you’re finished, you’ll have a solid online business 💪

MY SUPERPOWERS

Not tooting my own horn, promise – these are straight from client reviews

✔️Breaking complex tasks into easy bite-sized steps

✔️Preventing you from getting stuck

✔️Accountability & encouragement without shaming

✔️Focusing on the essentials that bring big results

👇 Get in now

😍 More tester reviews?

Questions?

Is EBF right for me?

YES – If you’d like to start an online business with digital products, and want step-by-step help.

YES – If you’ve DIYed your online business but it’s not doing as well as you’d like (or anything at all – it happens).

YES – if you want a big percentage of your income to be evergreen and passive, and are willing to put in the upfront work required.

NO – If you specifically want to monetise with ads, dropshipping, physical products, influencer sponsorships, or similar. You’re better off doing a program targeted at that. 
NO – if you want/need 1:1 help. This is a self-paced course that you do independently. You can also add a 1:1 personalised review, but I don’t hold your hand along the way.

Is this passive income?

Fact check: There’s no such thing as truly passive income. Everything requires maintenance.

But yes, everything in this course is aimed at setting your business up so that people can find you and buy from you without your active involvement every time, endless launches, exhausting appointments, constantly posting on social media, or creating new products and services every month.

Because there’s no need to hustle and grind. You can build a better business that supports your life and gives you plenty of time and space.

Example: In 2022 I did a 6 week, 1000km hike with my family. I had no staff. I did about 20 minutes of customer service on my phone each week.

Yet we finished the trail with more money than we’d left with, because my products just kept selling passively.

That’s my goal for you.  

Is there a community included?

No. You can comment on each lesson, but there is no dedicated community.

Is it instant access?

Not quite. Because I’ve just created/tested this course, you’ll get the first four modules instantly.

I’ll then polish up and finalise one more module per week for you. I might manage to publish them faster, but guaranteeing one per week feels achievable.

 

What do I get in the 1:1 review?

I’m glad you asked, because I LOVE doing these!

I’ll help you review and refine your idea and the progress you’ve made, and recommend content ideas, marketing platforms, and products/offers – I’ll apply my years of online business experience to help you make your business the best it can be so you get off to a flying start.
Here’s how we’ll do it. 
  • When you’re ready, you send me your business details (photos, voice messages, links) via Telegram 
  • I go over it, think about it, and send you my feedback 
  • You go over it, think about it, and send me your thoughts 
  • I go over that again and send more feedback
You can send anything that will help me really understand your business, the progress you’ve made, and what you’re hoping to do with it. 
I will reply within 72 hours (most likely 48, but I like a buffer).
You have six months to use your review. At the end of six months, it will expire. You’ll receive automatic reminder emails. 

 

How long will this take?

How long is a piece of string? It depends on what you already have, your available time, how fast you work, and your ability to focus and keep moving.

The course is quite detailed and requires you to actually DO stuff – you definitely can’t fly through it in a couple of hours and say you’re done. Creating quality content and resources takes time, but the key is that they’ll keep being relevant and rewarding you for years to come. 

Are there extra costs?

There are no set further costs, but you will need to purchase stuff like a domain name and software to host your site, email list, and products. I use software that’s free to a certain level OR has a lifetime license as much as possible, and I will always provide cost-effective options.

I can definitely help you decide whether it’s a nice-to-have item, or whether it’s something that is really worth buying.

Hi, I’m Kelly, and I’m a business experimenter 😆

 

I accidentally started my first business in 2007 when I was at home with 4 kids under 3 (soon to be 5 under 5) and I got obsessed with making cloth nappies.

Let me tell you, selling cloth nappies at rural markets was a FANTASTIC way to learn perseverance, positivity, and bulletproof marketing skills.

But by 2014 I’d had enough of the handmade grind, and I shut the business and started a nursing degree.

At the end of 2015 I started a homeschooling blog, which turned into Fearless Homeschool in 2016. I created online courses and earned affiliate income, before launching the absolutely HUGE Australian Homeschooling Summit in 2017.

I’d found my sweet spot. I loved creating online content, I loved reaching and helping so many people, and making consistent sales on autopilot even when I didn’t have time to work was REALLY addictive.

I sold Fearless Homeschool in 2023, and had a few months off before launching Business in your Backpack.

Because an obsession with business has been the constant factor in all of my ventures – I absolutely love the independence, freedom, and constant challenge to my creativity.

And I’d love to help you get the same (or even better) results than I’ve had.

P.S. Oh, and I also have a tie-dye site that I haven’t updated in a year, which earns affiliate/ads income. Yep, experimenting is my thing!