Online Business Foundations
⭐ ALL PLACES ARE NOW FILLED ⭐
Look out for the finished course in January 2025!
👉 Here’s the deal
I’m ready to finish building a brand-new course, and I’m inviting you to help me while I help you.
You’ll build the foundation of your online business with step-by-step instructions and get LOTS of one-on-one help, plus first & lifetime access to the course, at the lowest price ever.
By the end of the course you’ll have a site & email list, a clear plan for your next steps, and be ready to create & launch your products.
And in exchange I’ll get feedback that will help me create the best course for you, and a glowing testimonial at the end…plus the accountability and deadline I need to put my head down and finally finish this course 😂
Exactly what you need to make your online business a reality?
Read on for ALL the details
👇
We’ll go through 3 stages – clarity, planning, and action
🕵️♀️ Clarity 🕵️♀️
👁️ VISION
Why are you building this business? How will you help people? What benefits will it bring you?
Building a business is really fun, but like most big projects it can sometimes be boring, frustrating, or scary. Your vision keeps you going through the hard parts.
🎯 GOALS
Let’s get very specific – what sort of income do you need to achieve your vision?
We’ll build a stepped plan with concrete results so you get lots of small (and big) wins and always have something tangible to work towards.
💡 TOPIC
You’ll get very clear on your topic and audience so you know exactly what to create, and your ideal people have an automatic HELL YEAH! when they see your stuff.
✅ PLANNING ✅
📦 PRODUCTS
Because the entire point of having a business is to sell stuff, so let’s start with that!
We’ll do the background research to develop a list of digital product ideas that your ideal people want and need. From this, you can start to build a product suite, and it will inform the rest of your plan.
📑 CONTENT
Which content suits you and your audience? How can you make the most of each piece of content?
You’ll develop your content plan, and plan your first 5 pieces of foundational content that will establish your experience and authority.
📢 MARKETING
What sort of promotion works for you? How can you reach your ideal people quickly and effectively?
We’ll talk about all things marketing and promotion and build evergreen strategies into your foundation.
‼️ ACTION ‼️
💻 SITE
Time to make it real! You’ll create your website with step-by-step instructions, templates, and tutorials to make creating a professional foundation straightforward and fast.
📧 EMAIL
Email is hands-down the BEST way to market your business and reach your ideal people, so we’re going to set it up properly from the start.
You’ll set up your free resource, sign up forms, and welcome email series..
🔊 PROMOTION
You’ve got your brilliant foundation – how are you going to tell everyone about it?
We’ll develop a promotion plan based on your research that will help you grow quickly and efficiently, and start carrying it out.
🥳 PLUS…bonuses! 🥳
Visibility workshop or similar – we’ll work through the fear of putting yourself out there and get you comfortable with showing up.
Mindset bites – short lessons at relevant points that help you build a successful business mindset. When those mindset gremlins pop up you can smack them straight back down and get on with the work.
Templates for everything – no blank page paralysis! I’ll include templates for stuff like your about page, welcome emails, branding, and anything else relevant.
Live sessions – Q&As and check-ins, where you can get targeted help.
Checklist of steps – this will be a living document while we build the course, but you’ll be able to track your progress, make it visible, and be motivated by it.
And when we’re finished, you’ll have a solid online business 💪
😍 Reviews
★★★★★
I absolutely loved having Kelly in my world for a snapshot of time. I was stuck with my next steps for my coaching business when I reached out to her. She reviewed my branding, vision, website, social media and sales funnels and showed me what I couldn’t see for myself about how to move forward with my business. Now, I have a practical plan of action – one that feels exciting and expansive.
Leila Alkassab
★★★★★
Prior to speaking to Kelly, I wasn’t sure which direction to take with my business. Kelly’s ideas and entrepreneur thinking helped to steer me in the right direction and I feel confident that I have a way forward to creating a business that will work. If you need encouragement, ideas and strategies to develop a successful business, I highly recommend doing a Business Idea Review with Kelly.
Priscilla Parkes
Wanna join us?
Questions?
Is this program right for me?
YES – If you’d like to start an online business with digital products, and want step-by-step help.
YES – If you’ve DIYed your online business but it’s not doing as well as you’d like (or anything at all – it happens).
NO – If you specifically want to monetise with ads, dropshipping, physical products, influencer sponsorships, or similar. You’re better off doing a program targeted at that.
NO – if you don’t have 5-10 hours a week to do this. There is a participation requirement.
How long will this take?
I’m allowing 12 weeks – one week per section, plus 3 weeks buffer because some sections are more involved.
So we should be done by December 6, and you’ll start 2025 with a ready-to-boom business!
How much time will I need?
I estimate you’ll need around 5-10 hours per week to go through the content AND put it into action.
Do I HAVE to participate?
YES. The whole point of testing is that you establish a business and I get your feedback!
You don’t have to do absolutely everything, and I’m fairly flexible with the schedule, but if you’re not participating by a certain date you’ll be removed and refunded.
Is there a community included?
I’m not sure yet. Once I fill all the places I’ll have a chat with the testers to see what they want in terms of community, format etc.
Are there extra costs?
There are no set further costs. I use software that’s free to a certain level as much as possible, and I will always provide cost-effective options.
However, you may want to upgrade for additional features, and you may want to purchase items such as a microphone. It’s really up to you and your budget.
I can definitely help you decide whether it’s a nice-to-have item, or whether it’s something that is really worth buying.
Hi, I’m Kelly, and I’m a business experimenter 😆
I accidentally started my first business in 2007 when I was at home with 4 kids under 3 (soon to be 5 under 5) and I got obsessed with making cloth nappies.
I sold on a WAHM collective online then Etsy, plus markets and in local stores. Google Pepper Place nappies and you’ll see the beginning of my content strategy!
And let me tell you, selling cloth nappies at rural markets was a FANTASTIC way to learn perseverance, positivity, and bulletproof marketing skills.
But by 2014 I’d had enough of the handmade grind, and I shut the business and started a nursing degree.
At the end of 2015 I started a homeschooling blog, which turned into Fearless Homeschool in 2016. I created online courses and earned affiliate income, before launching the absolutely HUGE Australian Homeschooling Summit in 2017.
I’d found my sweet spot. I loved creating online content, I loved reaching and helping so many people, and making consistent sales on autopilot was REALLY addictive.
I sold Fearless Homeschool in 2023, and had a few months off before launching Business in your Backpack.
Because an obsession with business has been the constant factor in all of my ventures – I absolutely love the independence, freedom, and constant challenge to my creativity.
And I’d love to help you get the same (or even better) results than I’ve had.
P.S. Oh, and I also have a tie-dye site that I haven’t updated in a year, which pays me monthly affiliate/ads income. Yep, experimenting is my thing!